brad's Summary of tom peters' book
The one sentence summary: do you want to be WOW! or meh? If WOW! then read on. Tom Peters wrote this stuff in 1994 by the way...
Personal attributes
Personal attributes
- Have fun – do silly things
- Be passionate
- Be inquisitive
- Say thanks
- Turn up
- Be reliable
- Ask, especially dumb questions - then listen - then follow up
- Tell stories
- Network
- Deal with problems ASAP
- Take breaks
- Go off-line to think
- Make money
- Keep it simple
- Practice effective prototyping
- The media is your customer
- Fly by the seat of your pants – ready, fire, aim
- Keep innovating so any secrets stolen are yesterdays
- Reinvent the wheel – things change so the current wheel is probably stuffed anyway
- Throw enough spaghetti and some will stick
- Why is it special? 25 words
- There is always a service
- Fabulous
- Faultless
- Never finished – can always be improved
- By example – walk the talk
- Praise in public, punish in private
- Always look confident!
- Visit your top customers often – call the others often
- Support your people
- Train your people
- Don’t punish fuckups – learn from them
- Most important thing to do
- Take time but move fast
- Exciting
- Individual
- Make things happen
- Reinvent themselves
- Exciting – fire if dull or abusive
- Pay on time
- Appreciate your work